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Post by prienceluice098 on Oct 2, 2023 5:28:51 GMT 1
UGC or User Generated Content is the type of content of your brand that is created by the users themselves spontaneously, without you having made any type of agreement with them. In short, the user/consumer feels motivated to generate a review on social networks or on your own website, to share a photograph using or enjoying your product or service, to upload a story mentioning you... Even an unboxing or a « haul». In other words, these users become ambassadors for your company .
And Europe Cell Phone Number List as Philip Kotler says: “The Best Advertising is Satisfied Customers.” Just because it is the user's initiative does not mean that you have to wait for them to act. You can encourage them with different marketing actions: raffles, contests, gifts, etc. The simple fact of disseminating their content is a reward for your followers, because what you are doing is making them the protagonist of your brand. Why is UGC important? Benefits of User Generated Content Working to have good UGC brings great benefits, as we will see below.
Build more trust When potential customers see that other real users have mentioned, commented or shared a post, they will feel more confident about you because they will think that it is not an advertising strategy; at least not from the same brand. In short, this type of content enhances your credibility. 2. Increase sales If users trust your company, they will buy. Therefore, having good UGC, both qualitatively and quantitatively, will facilitate the decision making of potential consumers. Accelerate your passage through the sales funnel .
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