Post by habibkhan31 on May 2, 2024 7:31:14 GMT 1
an effective newsletter that amazes your contacts It can become a very important source of loyalty and traffic for your website, helping you maintain contact with your customers and intercept potential customers: we are talking about the newsletter , a tool which, if used in the right way, can be fundamental not only to inform your audience, but also help you advertise and sell your products and services. But how to create an effective newsletter that is truly effective? Here are all the tips for not missing a shot, but also measuring the results to "adjust the shot" when necessary. What is the newsletter and why is it important to manage it in the right way? The newsletter is an email message that contains updates and various information , and which is sent periodically and free of charge to all people who have signed up and, therefore, have given consent to receive it. A clothing store, for example, can use it to report what's new in the catalogue, new fashion trends, upcoming events and so on; in practice, the newsletter allows the sending of useful and quality material, much appreciated by users who feel so "pampered" by their favorite brands with which they establish a constant and trusting relationship.
Creating effective newsletters , however, requires demanding work, time Estonia Phone Number List and specific skills. At stake is the credibility and authority of the brand! Improvising, in fact, not only prevents you from achieving the desired results, but could even be counterproductive, resulting in contacts being unsubscribed, with a consequent loss of traffic on the site and therefore a drop in sales. 7 tips on how to create an effective newsletter Knowing how to make good use of one of the best corporate communication tools such as the newsletter puts you in an advantageous position compared to competitors. But how to achieve appreciable results? Here are some valuable tips for your company: Create contact lists The number 1 rule on how to create an effective newsletter concerns the segmentation of the subscriber list. In fact, especially if you sell heterogeneous products and services, it is important to target your contacts as much as possible, relying on professional software. In this way you will be able to create emails that reflect the needs and interests of certain groups as closely as possible, without "shooting into the mix".
Define an editorial plan As with social media, the blog and other corporate communication tools, it is a good idea to organize an editorial plan for the newsletters , which must follow an ad hoc strategy and, above all, reach the recipient in good time, especially when it comes to seasonal messages or those referring to specific dates. If, for example, you want to give advice on how to decorate the Christmas tree according to new trends, you will necessarily have to send the emails in November. An excellent strategy is also to offer a “reward” for those who sign up to the newsletter, for example, receiving a free PDF or a discount code. Create a good “ object ” It is the first thing the user reads, on the basis of which he decides whether or not to open the email, among the hundreds he receives every day. According to a study, writing a number of words in the range of 6-10 allows you to significantly increase the opening rate. Also consider that, on mobile devices, only the first 90 characters are displayed.
Creating effective newsletters , however, requires demanding work, time Estonia Phone Number List and specific skills. At stake is the credibility and authority of the brand! Improvising, in fact, not only prevents you from achieving the desired results, but could even be counterproductive, resulting in contacts being unsubscribed, with a consequent loss of traffic on the site and therefore a drop in sales. 7 tips on how to create an effective newsletter Knowing how to make good use of one of the best corporate communication tools such as the newsletter puts you in an advantageous position compared to competitors. But how to achieve appreciable results? Here are some valuable tips for your company: Create contact lists The number 1 rule on how to create an effective newsletter concerns the segmentation of the subscriber list. In fact, especially if you sell heterogeneous products and services, it is important to target your contacts as much as possible, relying on professional software. In this way you will be able to create emails that reflect the needs and interests of certain groups as closely as possible, without "shooting into the mix".
Define an editorial plan As with social media, the blog and other corporate communication tools, it is a good idea to organize an editorial plan for the newsletters , which must follow an ad hoc strategy and, above all, reach the recipient in good time, especially when it comes to seasonal messages or those referring to specific dates. If, for example, you want to give advice on how to decorate the Christmas tree according to new trends, you will necessarily have to send the emails in November. An excellent strategy is also to offer a “reward” for those who sign up to the newsletter, for example, receiving a free PDF or a discount code. Create a good “ object ” It is the first thing the user reads, on the basis of which he decides whether or not to open the email, among the hundreds he receives every day. According to a study, writing a number of words in the range of 6-10 allows you to significantly increase the opening rate. Also consider that, on mobile devices, only the first 90 characters are displayed.