Post by account_disabled on Mar 13, 2024 9:39:48 GMT 1
Caffeine Algorithm The work of those who are considered experts on the subject of web positioning is, perhaps, an indescribable puzzle for those who are not familiar with the subject. However, it is possible to sense, even for those who do not have accurate knowledge about the professional activity of an SEO , that it is a task whose basis of execution lies in constant updating and research on what is happening in the online world, blunt and particular way in the “world of Google” . For any SEO, being aware of what is happening on Google is almost as important as the creativity and strategies used to position a site on the Internet under their tutelage. Trying to understand the most important and largest search engine in the world becomes essential for this purpose, and not just another complement. Without a doubt, there are many aspects that must be analyzed when developing an SEO strategy, different people can select different options and paths for the strategy, however, there will always be "constants" to take into account so that, regardless of The nuances that each planning takes, work for the same result. Algorithms are one of them, why? Because the progress or regression that the sites on the Internet have in terms of their position depends largely on them.
To put it in one way, updates in the online world always go hand in hand with small and large changes that an SEO must analyze both at the time they have arisen and subsequently; Just as happens with updates and changes in Google algorithms, since its changes today are already part of the nature of the search engine and are a starting point for its better understanding. Continuing CZ Leads with our series of articles about Google algorithms, today we are pleased to talk about the “Caffeine ” algorithm. An algorithm launched in June 2010 that, as its name allows us to guess, had the objective of accelerating the crawling carried out by the so-called Google spiders to detect the changes that websites make, thus facilitating indexing and classification . of pages in much shorter periods of time. With the launch of this algorithm, the attention that Google paid to the frequency with which the content of a page was updated, the loading speed time that each site has, as well as the time a user spends browsing said space was reinforced. , to mention just some of the most relevant indices for Caffeine . As with any other change within the complex system that is Google, Caffeine came to take a turn, for some positive, for others negative, however, from this other avenues of action could be created that today, with the changes always constant, they are raised and reconsidered in a constant fight for permanence on the internet .
For Caffeine, “static” is the worst of offenses, which is why it penalizes sites whose content is not updated periodically or is marked as “spam.” If we wanted to look at it from another angle, it is the way in which Google “ensures” that users will have a better experience when browsing the sites that are better positioned. To achieve this gigantic task, Google had to say “hello” to the unification of its crawler and its index , previously separated, but now unified thanks to Caffeine . Although uncertainty accompanied all SEOs, bloggers, webmasters (and a very long etcetera) that June a few years ago for a period of time, it is also true that from that moment on many had to redirect their strategies towards practices every increasingly focused on the user experience with the content of the site, favoring “dynamism” a little more. Although time has passed, Caffeine and its changes changed the vision of what “should or should not” be done for a website to be relevant to Google, leaving a deep mark. We have already said it, knowing these algorithms, their updates, gives us a clearer picture of what is taking place within the online world and of course allows professionals in the field to be at the forefront, in the end the best answers in SEO (and in life in general) are the combination of ingenuity, skill and knowledge . So, if you didn't know about Caffeine, this article is a good excuse to start, right? Miguel Rodriguez Ivette Cordero Cuevas Although I love the sweet taste of the simple things in life, I couldn't imagine my days without the ever-demanding work of the digital world. Studying communication was a natural impulse that today has brought me to break my own barriers.