Post by account_disabled on Mar 10, 2024 4:44:58 GMT 1
The potential that can be achieved by a company with the strategy and resources it has: SOM = Number of Reachable Customers × Average Spend per Customer Identify the number of customers the company can reach. Determine the average spend per customer. Multiply these two values to get the SOM estimate. It is important to remember that TAM SAM SOM estimates may change over time with changes in population, consumer behavior, and other economic factors. Therefore, it is necessary to update regularly to ensure the accuracy of market analysis. Also read: What is Branding.
The following is the meaning and differences with marketing Contoh Analisis Tam Sam Som Contoh Analisis Tam Sam Som Illustration marketing tam sam som. source envato Let's look at an example of TAM SAM SOM analysis for a fictional Whatsapp Number List product “Smart Home Automation” in a specific region. Analysis Example: . Total Available Market (TAM) The total population in the region is million people. Meanwhile, the average expenditure per capita for Smart Home Automation Products is IDR , . TAM = , , people x IDR , per person = IDR , , , , So, the TAM for "Smart Home Automation" in this region is IDR trillion.
Serviceable Available Market (SAM) The accessible market segment is technology users aged - years in the region. The total population in this segment is million people and the average expenditure per capita in this segment: IDR , SAM = , , people x IDR , per person = IDR , , , So, the SAM for "Smart Home Automation" in this segment is IDR trillion . Serviceable Obtainable Market (SOM) The number of customers that the company can reach is , people and the average expenditure per customer is IDR , SOM = , people x IDR , per person IDR.
The following is the meaning and differences with marketing Contoh Analisis Tam Sam Som Contoh Analisis Tam Sam Som Illustration marketing tam sam som. source envato Let's look at an example of TAM SAM SOM analysis for a fictional Whatsapp Number List product “Smart Home Automation” in a specific region. Analysis Example: . Total Available Market (TAM) The total population in the region is million people. Meanwhile, the average expenditure per capita for Smart Home Automation Products is IDR , . TAM = , , people x IDR , per person = IDR , , , , So, the TAM for "Smart Home Automation" in this region is IDR trillion.
Serviceable Available Market (SAM) The accessible market segment is technology users aged - years in the region. The total population in this segment is million people and the average expenditure per capita in this segment: IDR , SAM = , , people x IDR , per person = IDR , , , So, the SAM for "Smart Home Automation" in this segment is IDR trillion . Serviceable Obtainable Market (SOM) The number of customers that the company can reach is , people and the average expenditure per customer is IDR , SOM = , people x IDR , per person IDR.