Post by account_disabled on Mar 5, 2024 9:38:06 GMT 1
At the beginning of November you may have seen a photo in the profile of Chiara Ferragni and her sisters where they indicate the number "one". These photos have not gone unnoticed, especially because they demonstrate the collaboration of the Ferragni sisters with the platform of the Chinese tech giant Alibaba, Aliexpress. At first glance, for many, perhaps this number may not mean anything in particular, but as can be seen from the description of the post, the number "one" refers to a more precise meaning. “1111” refers to a real shopping tradition in China. If you wanted to compare it to a similar event in the West, you could say that 11.11, also called Singles' Day, is the equivalent of our Black Friday in the East.
But will Singles' Day really have similar characteristics to Black Friday? singles' day Profile screenshot of Chiara and Valentina Ferragni Singles' Day, how it was born Singles ' Day is not only the day dedicated to singles, as can be deduced from the name, but it is also the largest shopping festival in the world and the most famous in China. The Chinese tech giant Alibaba has been offering this festival Belgium Phone Number since 2009, but it wasn't actually created by the company itself. In 1993, a group of students at Nanjing University created this day to celebrate those who were not in romantic relationships. Being single is in fact frowned upon by Chinese society and the students therefore wanted to create a day also for those who were defined as "lonely". This anniversary is celebrated on November 11th every year and is also called Double 11 (in Chinese 双十一) or 11.11 . The choice of this date is linked to its symbolism: the four "ones" represent four single people.
Alibaba, having understood the potential of this occasion and to promote sales before the Chinese New Year, decided to create a special day in which the brands present on its Tmall e-commerce platform could offer discounts and advantageous offers. The first year only 27 brands participated, earning a total sum of 50 million RMB (about 7.5 million dollars). But since 2009, the festival has grown so significantly that it now counts on the participation of more than 200 thousand brands and an engagement of more than 500 million consumers. In fact, in 2019 alone the event generated a turnover of 268.4 billion RMB (equivalent to 40.6 billion dollars) . Other Chinese e-commerce platforms such as JD.com and Pinduoduo also participate in this day of promotions, making this festival among the most anticipated of the year for consumers but above all for brands.
But will Singles' Day really have similar characteristics to Black Friday? singles' day Profile screenshot of Chiara and Valentina Ferragni Singles' Day, how it was born Singles ' Day is not only the day dedicated to singles, as can be deduced from the name, but it is also the largest shopping festival in the world and the most famous in China. The Chinese tech giant Alibaba has been offering this festival Belgium Phone Number since 2009, but it wasn't actually created by the company itself. In 1993, a group of students at Nanjing University created this day to celebrate those who were not in romantic relationships. Being single is in fact frowned upon by Chinese society and the students therefore wanted to create a day also for those who were defined as "lonely". This anniversary is celebrated on November 11th every year and is also called Double 11 (in Chinese 双十一) or 11.11 . The choice of this date is linked to its symbolism: the four "ones" represent four single people.
Alibaba, having understood the potential of this occasion and to promote sales before the Chinese New Year, decided to create a special day in which the brands present on its Tmall e-commerce platform could offer discounts and advantageous offers. The first year only 27 brands participated, earning a total sum of 50 million RMB (about 7.5 million dollars). But since 2009, the festival has grown so significantly that it now counts on the participation of more than 200 thousand brands and an engagement of more than 500 million consumers. In fact, in 2019 alone the event generated a turnover of 268.4 billion RMB (equivalent to 40.6 billion dollars) . Other Chinese e-commerce platforms such as JD.com and Pinduoduo also participate in this day of promotions, making this festival among the most anticipated of the year for consumers but above all for brands.