Post by sakibkhan51 on Feb 28, 2024 10:30:37 GMT 1
As we said before, not all CM strategies are destined for hype, not always due to the individual contents. So what are the Grinch-shaped mistakes you shouldn't make? 1) Not having a target audience Finding your target audience means having a niche of people who are truly interested in your mission and what you offer : people who will benefit from what you do because you will respond to their needs. By doing this you will have a clear understanding of: who your customers are, their characteristics, what drives them to interact, their level of satisfaction and so on. This operation allows you to adopt the best Content Marketing strategies in order to achieve the set objectives . Naturally, the target will need to be studied on an ongoing basis, as markets and consumers are constantly changing, so you will be able to adapt your strategies to market trends.
In short, the first step to take will be to build your ideal customer or Morocco Phone Number your Buyer Personas. If you are ready for this step I recommend you read this article: Buyer persona: the profile of your potential customer – Marketing Espresso (marketing-espresso.com) 2) Don't consider the graphics 90% of human communication is visual: the brain processes and absorbs images at a greater speed than copy. Thus, even on the web, the public's eye is struck by the graphic elements and colors even before understanding the topic of the content, as it is precisely the eye that guides us. In the long term, the good use of graphics makes the brand immediately recognizable to the user. Opportunities not to be overlooked in an era where we are bombarded with content from thousands of different brands.
Of course, being original is not easy, but choosing a design that attracts attention and creates engagement is a fundamental objective to tick off. Advice: be simple and effective, don't leave colors to chance but create your own reference palette, always amaze the user and choose a font in line with your tone of voice. A professional image also helps build trust and credibility in the minds of consumers, convincing them of the quality of the products or services offered. REMEMBER: Never underestimate graphics in your Content Marketing strategy, it is essential to: inform, involve and persuade. We can say that the graphics arouse interest and emotions like the new PS5 for a man. 3) Don't optimize for SEO
In short, the first step to take will be to build your ideal customer or Morocco Phone Number your Buyer Personas. If you are ready for this step I recommend you read this article: Buyer persona: the profile of your potential customer – Marketing Espresso (marketing-espresso.com) 2) Don't consider the graphics 90% of human communication is visual: the brain processes and absorbs images at a greater speed than copy. Thus, even on the web, the public's eye is struck by the graphic elements and colors even before understanding the topic of the content, as it is precisely the eye that guides us. In the long term, the good use of graphics makes the brand immediately recognizable to the user. Opportunities not to be overlooked in an era where we are bombarded with content from thousands of different brands.
Of course, being original is not easy, but choosing a design that attracts attention and creates engagement is a fundamental objective to tick off. Advice: be simple and effective, don't leave colors to chance but create your own reference palette, always amaze the user and choose a font in line with your tone of voice. A professional image also helps build trust and credibility in the minds of consumers, convincing them of the quality of the products or services offered. REMEMBER: Never underestimate graphics in your Content Marketing strategy, it is essential to: inform, involve and persuade. We can say that the graphics arouse interest and emotions like the new PS5 for a man. 3) Don't optimize for SEO