Post by mishuf309 on Feb 15, 2024 7:52:13 GMT 1
Apple, Google, Amazon, Microsoft, Samsung, Facebook and others... What comes to mind when these names are mentioned is a brand that represents a product, service or institution. The thing or concept that reflects all the features of a product, service or institution is described as a "brand". Brand is one of the most valuable assets of the business. For this reason, the world's leading companies spend millions of dollars every year to strengthen their brands. So, do such popular brands need to spend so much on advertising ? Let's take a closer look at the answer to this question. What is a Brand? Brand word; It has been defined in various ways as etymological, legal, academic and dictionary meaning. Brand to an opinion; It can be defined as “a name, symbol or sign publicly identified so that a product, service or institution can be easily communicated, marketed and differentiated from its competitors”. Although it has different definitions in different disciplines, the common points expressed by the brand are almost the same. brand-name-creation-1.
What is Branding? Branding in short; It can be defined as the process South Korea Phone Number List of creating a company's brand identity. This process also includes side elements that support the brand, such as logo, slogan and visual design . Thanks to branding, customers begin to associate the brand with products or services. The world's leading brands know that their brand identities must live everywhere and act accordingly. For example, Coca Cola can appear in any frame of a movie. Branding is included in brand packaging, billboard color palettes, or social media headlines. In this way, the brand, which means much more than a label, can persuade the consumer to buy. brand-name-creation-2 What is the Importance of Branding? A good brand promises its customers what to expect. This affects the customer's purchasing decisions and is directly reflected in the brand's sales. Another important importance of branding is that it provides identity to the business or organization. It gives consumers something they can relate to after the service or product they purchase. With branding, customers remember and distinguish the business. Branding also supports marketing and advertising efforts.
A strong branding makes company employees feel valued. brand-name-creation-3 What are the Elements of the Brand? A brand is the sum of how it is perceived by those who experience it (customers, employees, collaborators, competitors). Awareness of the brand that represents an institution is an element for the evaluation of that institution. Therefore, a brand is much more than a company's name, logo, product and price tag. The elements of the brand make it understandable how a business can be perceived. Now let's take a closer look at the elements of the brand: Brand Positioning The position of the brand includes its place in the competitive environment and in the minds of those who purchase the service. Positioning begins with defining the industry in which it operates. The definition of the industry in which the brand is located includes whether it is luxury, budget-friendly, and whether it is a traditional or innovative brand. Brand positioning directly affects customer purchasing preferences.
What is Branding? Branding in short; It can be defined as the process South Korea Phone Number List of creating a company's brand identity. This process also includes side elements that support the brand, such as logo, slogan and visual design . Thanks to branding, customers begin to associate the brand with products or services. The world's leading brands know that their brand identities must live everywhere and act accordingly. For example, Coca Cola can appear in any frame of a movie. Branding is included in brand packaging, billboard color palettes, or social media headlines. In this way, the brand, which means much more than a label, can persuade the consumer to buy. brand-name-creation-2 What is the Importance of Branding? A good brand promises its customers what to expect. This affects the customer's purchasing decisions and is directly reflected in the brand's sales. Another important importance of branding is that it provides identity to the business or organization. It gives consumers something they can relate to after the service or product they purchase. With branding, customers remember and distinguish the business. Branding also supports marketing and advertising efforts.
A strong branding makes company employees feel valued. brand-name-creation-3 What are the Elements of the Brand? A brand is the sum of how it is perceived by those who experience it (customers, employees, collaborators, competitors). Awareness of the brand that represents an institution is an element for the evaluation of that institution. Therefore, a brand is much more than a company's name, logo, product and price tag. The elements of the brand make it understandable how a business can be perceived. Now let's take a closer look at the elements of the brand: Brand Positioning The position of the brand includes its place in the competitive environment and in the minds of those who purchase the service. Positioning begins with defining the industry in which it operates. The definition of the industry in which the brand is located includes whether it is luxury, budget-friendly, and whether it is a traditional or innovative brand. Brand positioning directly affects customer purchasing preferences.