Post by account_disabled on Jan 22, 2024 4:48:27 GMT 1
Marketers of many online stores are wondering how to increase conversion. And they don’t think at all that they have the answer to this question at hand. We're talking about call data - after all, with most online stores, customers not only order online, but also do it by phone. Read how to find growth points and weak points in the sales funnel and, as a result, increase conversion. Reading time 18 minutes How call data and sales are related How to determine the effectiveness of different advertising sources Method 1: optimize advertising Method 2: improving ad texts Method 3: Make your advertising reach more of your target audience Method 4: Find and eliminate the reasons why your sales team is losing leads.
Method 5: Use Fax Lists the call back form Let's summarize: how to increase sales of an online store using call data Advertising has been launched, the sales department is working - so why does the sales conversion leave much to be desired? The reasons can be very different. From poor wording in ads and incorrectly drawn up portraits of the audience to the negligence of the sales department. But the good news is that if you get calls—even from leads that don’t make it to purchase—you have a source of valuable insight. We'll talk about how to find weaknesses and turn them into strengths below. How call data and sales are related It would seem that for e-commerce calls are a thing of the past, because the buyer puts the product in the cart. But this is far from true. For example, people can call to clarify the availability of goods, current prices, details of delivery, payment, etc.
And if we are talking about specific products - for example, industrial equipment, furniture, etc. - then buyers call to find out the characteristics and make sure that such products are exactly suitable. Even if an online store sells common and “understandable” products, customers will still often contact you by phone. Let's give an example of our client - a large Azerbaijani online retailer Maxi.az, with whom we wrote a case . The portal understands that some people are too lazy to place an order themselves. And someone doesn’t want to register and leave their data to fill out an application. Such people prefer to call, so Maxi.az immediately posts the call center phone number so that the visitor can leave a request by phone.
Method 5: Use Fax Lists the call back form Let's summarize: how to increase sales of an online store using call data Advertising has been launched, the sales department is working - so why does the sales conversion leave much to be desired? The reasons can be very different. From poor wording in ads and incorrectly drawn up portraits of the audience to the negligence of the sales department. But the good news is that if you get calls—even from leads that don’t make it to purchase—you have a source of valuable insight. We'll talk about how to find weaknesses and turn them into strengths below. How call data and sales are related It would seem that for e-commerce calls are a thing of the past, because the buyer puts the product in the cart. But this is far from true. For example, people can call to clarify the availability of goods, current prices, details of delivery, payment, etc.
And if we are talking about specific products - for example, industrial equipment, furniture, etc. - then buyers call to find out the characteristics and make sure that such products are exactly suitable. Even if an online store sells common and “understandable” products, customers will still often contact you by phone. Let's give an example of our client - a large Azerbaijani online retailer Maxi.az, with whom we wrote a case . The portal understands that some people are too lazy to place an order themselves. And someone doesn’t want to register and leave their data to fill out an application. Such people prefer to call, so Maxi.az immediately posts the call center phone number so that the visitor can leave a request by phone.