Post by account_disabled on Jan 22, 2024 4:41:03 GMT 1
Just recently, Facebook CEO Mark Zuckerberg announced that his company would change its name and direction of further development. The holder of the largest social networks, the WhatsApp messenger and the VR brand Oculus announced that it will work on the so-called “metaverse”. This is the “Internet of the future”, combining the potential of social networks, the usual Internet and virtual reality. Accordingly, the Facebook holding is now called Meta. We know that these lines reek of pulp science fiction. But we must admit that elements of the conventional Metaverse have already been born and are developing before our eyes. During the pandemic, we've seen A-listers hold Fortnite concerts (like Travis Scott and Ariana Grande), and fashion brands stage new collection shows on the streaming platform Twitch, attracting audiences of tens of thousands of viewers. Today, even the internal economy of the simplest online game Roblox turns over tens of millions of real dollars - due to the activity of players alone. These are only the first and timid steps of Metaverse. In the coming years, the Internet will become even more “tangible,” and giants like Facebook, Google and Amazon will try to ride this trend.
What is Metaverse What is Metaverse Today everything is complicated with the definition of Metaverse, but the concept itself has already become fashionable. Mark Zuckerberg, in a conversation with The Verge, described it as “an embodied Internet where you can be, and not just view content.” VR technologies and the social component will play an important role here. At the same time, “Metaverse” will not be the brainchild of any one company. Rather, it will be developed by the common forces of the entire industry, just like the Internet w B2B Email List e are familiar with. Metaverse can be described as a “new internet” that should give the user a much deeper immersive experience in virtual space. “Parallel reality” in which you can work and have fun. But in this internet, a Zoom call will feel almost as distinct as a physical meeting in the same room. VR and Metaverse in sales VR and Metaverse in sales Virtual reality is no longer a toy. These technologies have shown excellent results in education, manufacturing and retail. The VR market is growing rapidly. It will more than double in the US alone by 2024, from $4.8 billion to more than $12 billion, according to Statista.
Large retailers are arming themselves with VR and AR tools to integrate them into the sales funnel. IKEA has made an application that allows the buyer to virtually “fit” any product into their own interior. In a similar way, sellers use augmented and virtual reality to try on clothes and cosmetics and let people “touch” piece goods on a real scale. eBay and Myer have built an entire virtual store using this scheme, where you can study 3D models of products. Automaker Volvo has created a virtual test drive that allows customers to “sit” behind the wheel of the XC90 crossover. At the same time, an expensive VR headset is not required - just download the application to your smartphone and assemble simple cardboard glasses. Virtual reality serves not only the convenience of the buyer - it gives an unusual and exciting experience that pushes to purchase better than any advertising. Practice shows that the use of AR and VR in product presentation can increase conversion by 40-50%. Ultimately, VR systems are becoming more accessible and appearing more often in the homes of ordinary users. Against the background of the lockdown, sales of VR glasses jumped by 350%. There is demand for virtual reality among both retailers and audiences.
What is Metaverse What is Metaverse Today everything is complicated with the definition of Metaverse, but the concept itself has already become fashionable. Mark Zuckerberg, in a conversation with The Verge, described it as “an embodied Internet where you can be, and not just view content.” VR technologies and the social component will play an important role here. At the same time, “Metaverse” will not be the brainchild of any one company. Rather, it will be developed by the common forces of the entire industry, just like the Internet w B2B Email List e are familiar with. Metaverse can be described as a “new internet” that should give the user a much deeper immersive experience in virtual space. “Parallel reality” in which you can work and have fun. But in this internet, a Zoom call will feel almost as distinct as a physical meeting in the same room. VR and Metaverse in sales VR and Metaverse in sales Virtual reality is no longer a toy. These technologies have shown excellent results in education, manufacturing and retail. The VR market is growing rapidly. It will more than double in the US alone by 2024, from $4.8 billion to more than $12 billion, according to Statista.
Large retailers are arming themselves with VR and AR tools to integrate them into the sales funnel. IKEA has made an application that allows the buyer to virtually “fit” any product into their own interior. In a similar way, sellers use augmented and virtual reality to try on clothes and cosmetics and let people “touch” piece goods on a real scale. eBay and Myer have built an entire virtual store using this scheme, where you can study 3D models of products. Automaker Volvo has created a virtual test drive that allows customers to “sit” behind the wheel of the XC90 crossover. At the same time, an expensive VR headset is not required - just download the application to your smartphone and assemble simple cardboard glasses. Virtual reality serves not only the convenience of the buyer - it gives an unusual and exciting experience that pushes to purchase better than any advertising. Practice shows that the use of AR and VR in product presentation can increase conversion by 40-50%. Ultimately, VR systems are becoming more accessible and appearing more often in the homes of ordinary users. Against the background of the lockdown, sales of VR glasses jumped by 350%. There is demand for virtual reality among both retailers and audiences.