Post by farjana1 on Jan 15, 2024 6:22:22 GMT 1
"Commerce" joins hands “Public Health” moves forward to push “Thai herbs” to be known. Penetrating the health market both domestically and abroad Prepare to add online sales channels on the Good Things Around Thailand website and in Shopee and offline at OTOP stores in Suvarnabhumi. Don Mueang and Phuket Ready to accelerate the promotion of herbs for use in the spa business, traditional Thai massage, elderly care, restaurants, and as ingredients for medicines and cosmeceuticals, confident that the value will increase to 360 billion in 2021. Mr. Wutthikrai Leeveeraphan, Director-General of the Department of Business Development, revealed that Mr. Bunyarit Kalayanamit, Permanent Secretary of the Ministry of Commerce. Chaired a meeting between agencies within the Ministry of Commerce and the Department of Thai Traditional and Alternative Medicine. Ministry of Public Health To cooperate in pushing Thai herbs to be known. and penetrate the health market both domestically and abroad Especially adding marketing channels to be diverse and cover all target groups. This will be an important strategy for adding value to Thai herbs. and to reduce the import of certain types of medicines that can be substituted with Thai herbs.
The goal is to increase the value of both herbal raw materials and herbal products by 1-fold or 360,000 million baht by 2021 for the driving force. As for the Ministry of Commerce Work has been divided according to the roles and responsibilities of each department. To increase marketing channels both domestically and abroad and create awareness among the public, such as linking producers to buyers. Business matching negotiations Exhibition Selling products at international airports and modern trade malls Department of Country Email List Thai Traditional Medicine It will create awareness to change perspectives. Create confidence in the value of Thai herbs among consumers. As well as providing knowledge about Thai herbs to cover all target groups in order to be ready to use Thai herbal products for their desired purposes with confidence. For the Department's part, there will be 2 parts: 1. Increase marketing channels. Through online channels, products and Thai herbal products will be sold on the website. “Good things all over Thailand”and the Shopee platform operated under the campaign “Good things online by DBD” and in the offline section The goods and herbal products will be sold at the Ministry of Commerce's OTOP stores at three Thai international airports: Suvarnabhumi, Don Mueang, and Phuket, which the Department of Thai Traditional Medicine. Product selection will be carried out.
Thai herbal business operators with quality and potential are sent to the Department. To bring such groups of entrepreneurs into the Department's marketing channels. 2. Promotion and development of health service business operators such as spas, Thai massage, elderly care businesses, restaurants by organizing courses in management and Marketing to entrepreneurs Initially, additional content can be added about Thai herbs. So that entrepreneurs can use it to develop products, products, or things related to their business to be interesting and create added value. By the Department of Thai Traditional Medicine will support lecturers who are experts in Thai herbs to be lecturers to provide knowledge to the above entrepreneurs. Meanwhile, the Department of Thai Traditional Medicine Will coordinate with the private sector to develop Thai herbs to create new products. that has variety It creates added value for Thai herbs, such as using them as ingredients for medicines, cosmeceuticals, etc., which people can use as alternatives for treating disease or promoting good health for themselves and their families.
The goal is to increase the value of both herbal raw materials and herbal products by 1-fold or 360,000 million baht by 2021 for the driving force. As for the Ministry of Commerce Work has been divided according to the roles and responsibilities of each department. To increase marketing channels both domestically and abroad and create awareness among the public, such as linking producers to buyers. Business matching negotiations Exhibition Selling products at international airports and modern trade malls Department of Country Email List Thai Traditional Medicine It will create awareness to change perspectives. Create confidence in the value of Thai herbs among consumers. As well as providing knowledge about Thai herbs to cover all target groups in order to be ready to use Thai herbal products for their desired purposes with confidence. For the Department's part, there will be 2 parts: 1. Increase marketing channels. Through online channels, products and Thai herbal products will be sold on the website. “Good things all over Thailand”and the Shopee platform operated under the campaign “Good things online by DBD” and in the offline section The goods and herbal products will be sold at the Ministry of Commerce's OTOP stores at three Thai international airports: Suvarnabhumi, Don Mueang, and Phuket, which the Department of Thai Traditional Medicine. Product selection will be carried out.
Thai herbal business operators with quality and potential are sent to the Department. To bring such groups of entrepreneurs into the Department's marketing channels. 2. Promotion and development of health service business operators such as spas, Thai massage, elderly care businesses, restaurants by organizing courses in management and Marketing to entrepreneurs Initially, additional content can be added about Thai herbs. So that entrepreneurs can use it to develop products, products, or things related to their business to be interesting and create added value. By the Department of Thai Traditional Medicine will support lecturers who are experts in Thai herbs to be lecturers to provide knowledge to the above entrepreneurs. Meanwhile, the Department of Thai Traditional Medicine Will coordinate with the private sector to develop Thai herbs to create new products. that has variety It creates added value for Thai herbs, such as using them as ingredients for medicines, cosmeceuticals, etc., which people can use as alternatives for treating disease or promoting good health for themselves and their families.