Post by account_disabled on Dec 26, 2023 11:59:01 GMT 1
In practice however you have to make a considerable effort. Fortunately there are solutions to solve the crisis so I will show you next brand management strategies during the crisis All the brand management strategies that you will find below are based on a constant and effective communication process at the brand level. These are not necessarily meant to generate shortterm sales for you because your offer does not represent a solution that meets people's basic needs as is the case with businesses in the FMCG Pharma or Communication sectors. Instead they will help you rebuild and strengthen people's trust in your brand by providing value. Of course as soon as people's trust in the brand is regained sales will come.
One last thing you need to understand before moving on to the strategic directions is the fact that Your business has pro We are of course talking about socioeconomic crises Phone Number List caused by various factors the best example being the pandemic with the new Coronavirus COVID . In such situations the attention of brands must focus mainly on intangible brand elements. Why Socioeconomic crises bring after them a dramatic decrease in the level of trust shown by people towards brands. And yes normal. As I already talked about in the last article published on the re consulting blog in moments of crisis people start to reevaluate their priorities and tend to and redirect all the energy to the satisfaction of needs from the basic levels found in Maslow's Pyramid.
The trust that people give to a brand is a mix of empathy based on positive experiences offered by the brand and utility of products in relation to needs pragmatism We have seen however that the reevaluation of people's priorities during the crisis marginalizes the emotional factor in people's relationship with brands so that pragmatism ends up dominating purchase decisions.
One last thing you need to understand before moving on to the strategic directions is the fact that Your business has pro We are of course talking about socioeconomic crises Phone Number List caused by various factors the best example being the pandemic with the new Coronavirus COVID . In such situations the attention of brands must focus mainly on intangible brand elements. Why Socioeconomic crises bring after them a dramatic decrease in the level of trust shown by people towards brands. And yes normal. As I already talked about in the last article published on the re consulting blog in moments of crisis people start to reevaluate their priorities and tend to and redirect all the energy to the satisfaction of needs from the basic levels found in Maslow's Pyramid.
The trust that people give to a brand is a mix of empathy based on positive experiences offered by the brand and utility of products in relation to needs pragmatism We have seen however that the reevaluation of people's priorities during the crisis marginalizes the emotional factor in people's relationship with brands so that pragmatism ends up dominating purchase decisions.