Post by account_disabled on Dec 24, 2023 4:56:04 GMT 1
When it comes to digital marketing, we have the impression that when we talk about a website, we are old people from the last century who have no understanding of what is going on and that we are totally out of touch and disconnected. of reality, since now is the time for social networks. It’s clear that in terms of branding and notoriety, social networks are very effective. But notoriety, recognition, visibility and even influence do not mean business. A business owner told me at a recent conference that his son had tens of thousands of views on YouTube. Top ! What business did this generate? 0! Not 1 cent.
If we take the CMO survey from the AMA (American Marketing Association), we can read: “Marketers Email Data will spend more on social media promotion over the next five years than ever before, even though they report bottom-line impact from social media efforts to be lackluster at best For those unfamiliar with the term “lackluster,” it means mediocre. The report adds: “nearly half of respondents (47.9%) report that they have not been able to show the impact of social media on their business . Another 40% of respondents report they cannot show a quantitative impact of social media , though they sense its qualitative impact on business.
Only 11.5% of respondents indicate they are able to prove the impact of social media in quantitative terms. In this regard, an excellent article was devoted to social networks in the HBR France of August / September 2016. We can read there: “The very idea that consumers would want to discuss Corona or Coors in the same way as they debating the talent of Ronaldo and Messi is completely absurd” ( One of the differences between social networks and sites is that on your site, you are at home. On social networks, you don't know who is coming to your YouTube channel, your LinkedIn or Facebook page or your Instagram account. You don't know why people come to your page or your profile: how did you appear in the results? on what requests? You cannot “track” visits or visitors (like with GetQuanty for example).
If we take the CMO survey from the AMA (American Marketing Association), we can read: “Marketers Email Data will spend more on social media promotion over the next five years than ever before, even though they report bottom-line impact from social media efforts to be lackluster at best For those unfamiliar with the term “lackluster,” it means mediocre. The report adds: “nearly half of respondents (47.9%) report that they have not been able to show the impact of social media on their business . Another 40% of respondents report they cannot show a quantitative impact of social media , though they sense its qualitative impact on business.
Only 11.5% of respondents indicate they are able to prove the impact of social media in quantitative terms. In this regard, an excellent article was devoted to social networks in the HBR France of August / September 2016. We can read there: “The very idea that consumers would want to discuss Corona or Coors in the same way as they debating the talent of Ronaldo and Messi is completely absurd” ( One of the differences between social networks and sites is that on your site, you are at home. On social networks, you don't know who is coming to your YouTube channel, your LinkedIn or Facebook page or your Instagram account. You don't know why people come to your page or your profile: how did you appear in the results? on what requests? You cannot “track” visits or visitors (like with GetQuanty for example).