Post by account_disabled on Dec 19, 2023 10:12:26 GMT 1
Placing fries between slices of bread (making the so-called "crisp sandwich") is an extraordinarily popular culinary option among many Britons, although the most gourmets deny such a gastronomic aberration. Aware that it is an extraordinarily substantial topic from the point of view of debate (as crunchy as it is heated), the brand of potato chips Walkers has turned "crisp sandwiches" into the protagonists of a delirious campaign recently launched in the United Kingdom. The central axis of the campaign is a nice spot signed by the VCCP agency, the production company Outsider and the director James Rouse for which Characters of all stripes parade (young and old, more and less elegant) dressing the sandwiches into which they are going to sink their teeth with French fries in their entrails.
And their idea comes face to face with the disbelief, disgust and also the admiration of the people who attend such unusual banquets. Walkers also wants people to comment on whether or not French fries Phone Number List are acceptable in sandwiches using the hashtags #CrispIn and #CrispOut on social media. The campaign comes at a time when the United Kingdom is finally beginning to emerge from several months of severe confinement and many Britons are preparing to return to the office (where they are unavoidable on many occasions the "crisp sandwiches").
For the launch of this new campaign, Walkers has joined the arm of Subway, which for a limited period of time will offer its customers the possibility of adding French fries from the subsidiary of Frito-Lay as a "topping" in the sandwiches marketed by the fast food chain. «The campaign is inspired by our customers and their usual behaviors», explains Fernando Kahane, senior marketing director at Walkers. "Confinement has only made us appreciate more how French fries brighten up homemade sandwiches," he adds. With this new campaign Walkers enters a completely different terrain in what has been its advertising strategy in British soil until now, where it has monopolized all the spotlights in recent years years old English footballer Gary Lineker.
And their idea comes face to face with the disbelief, disgust and also the admiration of the people who attend such unusual banquets. Walkers also wants people to comment on whether or not French fries Phone Number List are acceptable in sandwiches using the hashtags #CrispIn and #CrispOut on social media. The campaign comes at a time when the United Kingdom is finally beginning to emerge from several months of severe confinement and many Britons are preparing to return to the office (where they are unavoidable on many occasions the "crisp sandwiches").
For the launch of this new campaign, Walkers has joined the arm of Subway, which for a limited period of time will offer its customers the possibility of adding French fries from the subsidiary of Frito-Lay as a "topping" in the sandwiches marketed by the fast food chain. «The campaign is inspired by our customers and their usual behaviors», explains Fernando Kahane, senior marketing director at Walkers. "Confinement has only made us appreciate more how French fries brighten up homemade sandwiches," he adds. With this new campaign Walkers enters a completely different terrain in what has been its advertising strategy in British soil until now, where it has monopolized all the spotlights in recent years years old English footballer Gary Lineker.